Developing a strategy that will take your business to the next level

 

Once you have a fundamental guiding strategy, everything that you tactically need to implement, should follow from that.

Peter Sage

In the previous blog post, I explained why the right mindset is critical to business success. Please make sure that you read the previous post before stepping any further.

The right business strategy can be very powerful, but you should keep in mind that building a strategy with the wrong mindset is a waste of time. It’s a house of cards, and that’s unfortunately why a lot of businesses fail.

It’s quite simple, strategy comes down to two things.

  1. Who are you trying to help?
  2. How are you trying to help them?

For example, we know these questions by looking at our own business. All of us took the time to go out and go through the entire process. We know that when it comes to reinventing entrepreneurs, we’re targeting generally males aged about 40. Those who have a history of business and personal development, but want to get more out of life. In other words, they’re not really fulfilled. They’re trying to put effort into developing themselves, but still feel that something is missing.

There are many different factors we’ve identified, some of which, might turn out to be resonating with who you are right now.

 

Not everybody you’ve identified is going to be the ideal client, but these people are going to have various common traits.

Only once you’ve identified and understood who your ideal client is, can you start to actually understand what strategies to follow in order to correctly target your ideal customer.

After this, only then do you ask yourself another question – what problem are you trying to solve? What is the biggest pain point of your ideal client?

Here’s an exercise I’d invite you to do right now.

Set up a profile on Facebook and LinkedIn as your ideal client. Make up a name, give the avatar a personality. Like the things you think they would like, list the things you think they would be into, and really start to build up the profile. In this way, you are creating from scratch an actual personal profile.

One of the best things about this… because of modern algorithms and the intelligence behind social media platforms, you’ll actually start seeing very reasonable suggestions as to what these kind of people you are creating, tend to like.

For example, if you like certain movies and see the suggestions that stand out, you’ll think ‘ah yes, that resonates as well.’ You will really start to get an insight into who you are targeting.

Once you know what their pain points are, you can really start to identify what you bring to the table and how are you going to solve their pain points in specific cases.

If you are reading this right now, you probably identify with some of the pain points that we selected as important for entrepreneurs seeking help.

Take for example, that you’re probably working too many hours and there never seems to be enough time for the important things like family, keeping the right balance or spending time with your kids.

You’re getting frustrated because there are things you’re trying to control, outside of the things that you can control.

There’s never enough time in the day, there are people who fail to keep their promises, there’s always something that you’re trying to learn. What’s more, your to-do list is getting longer rather than shorter and you don’t know how to manage stress levels. You usually end up either eating late or drinking a glass of wine at night to relax.

All of these things, that so many entrepreneurs are fall into, in terms of patterns, only accelerate downwards – which leads to frustration and losing that passion that you had while starting your business in the first place.

It’s like the spark has left the eye of the entrepreneur, when they get to year one, or at some further point in time – it’s just not fun anymore. They’re not enjoying it anymore. They come home, they have the same conversations, the same sex and it really just isn’t fulfilling at the level that you know it once was and can be.

And that rabbit that you are chasing is getting further and further away.

How do you address that?

Well… that’s what we created the Sage Business School for. It was really to address all of  the above, because I’ve been in every single one of those situations. I’ve felt every single one of those pain points while growing my businesses over the years.

That’s why I know what it really takes to craft genuine solution to these pain points.

I have also worked in personal development for nearly 3 decades, understand the psychology, as well as the business, and am able to fuse those two together into a 3-day program.  This creates answers/solutions to the problems and challenges which nobody else is actually addressing.

You can’t solve problems at the same level of thinking, thinking that created these problems in the first place. That’s why we take it to an entirely different level.

To see the people coming out the other end of this transformation – those new vibrant entrepreneurs, with that passion, that spark back in their eyes – having a different level of home-life, joy and fulfillment – it’s why I do what I do.

That’s my passion and that’s why I invented and created the Sage Business School and the Sage Academy – to address those needs.

Once you have a fundamental guiding strategy, everything that you tactically need to implement, should follow from that.

Look at our business, for example – the emails that we craft, the meetings we have with our team, the choices we make, and the blog post you are reading right now. Everything is guided by an overarching strategy, because we understand who we are talking to, what their pain points are and why we are trying to solve them.

What I am going to invite you to do right now, is to take a little bit of time, at least a couple of hours. Lock yourself in a quiet room, turn off your phone, turn off push notifications and really start asking yourself these questions.

  1. Who are my ideal clients?
  2. What do I know about them specifically?
  3. What is their psychology, demographics and pain points?
  4. What would make them turn to you for a solution?
  5. What solution are you really crafting, that would address those pain points?

Write it all down, because once you’ve identified that, you need to have a solid foundation on how you will move forward in business from a strategic perspective. This is not just running out trying to hope you are a square peg, and trying to fit in around hole.

If you want to go further in developing the right strategy for your business, feel free to take my free assessment. It will allow me to share with you a lesson on strategy tailored specifically to where you are with business right now. You will also get 2 lessons on the right mindset that will serve as a foundation for everything that you do, as well as tactics that will help you put your strategy into action.

Take a short free assessment that will help you achieve greater business success.

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